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How it all began.
In his groundbreaking 1991 work, The Great Good Place, Ray Oldenburg wrote of the need for a ‘third place’ in our communities – one that is away from work, away from home, but still feels personal and accessible. He highlighted its importance as a hub of social interaction, and a place for neighbors to gather.
In 2008, childhood friends Adam Olsen and Kent Beidel set out to create such a ‘third place’ in their community of Kirkland, WA. Caffe Rococo was soon born, combining Adam and Kent’s mutual love of great coffee and connecting with people. In the years since, we’ve grown from just a single café to a formidable regional roaster, working with key wholesale and retail partners across the PNW and beyond. In 2019, we debuted a new name (Thruline Coffee Co.) and a fresh new look and feel. As we continue to grow and evolve, we remain committed to our principles: providing top quality coffee and building lasting relationships.
Inspires us with every interaction.
We love what we do and strive to make each guest feel like Thruline Coffee Co. is their treasured ‘third place.’
Whether in our cafés or through our wholesale partnerships, the joy of sharing good coffee is what defines us. We hold ourselves accountable for delivering a consistent, amazing experience every time. By paying attention to our customers, we learn what’s working well and seek out new ways to improve. Training, experimentation, and practice help us regularly refine our approach.
Our roasters are masters of their craft – dedicated and passionate to highlight the unique flavor profiles of each coffee.
It's Not Just Coffee
It's our livlihoods.
We choose to work hand in hand with local importers who seek out only the finest, most ethically sourced specialty coffees available.
Our standards are high, because they should be. We are fortunate to be part of an industry that values quality, consistency, and hard work. As proud members of the specialty coffee community, it is our duty to treat what we do with care, and it is our honor to share the results with you.